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Binggrae T’aom: Premium Refrigerated Juice Brand

Binggrae T’aom, a premium refrigerated juice brand, is redefining the fruit juice experience with its commitment to preserving the taste of fresh fruit from natural ingredients only. The brand's emphasis on authenticity is reflected in its logo, designed with quotation marks as a color point, and its product line-up, which intuitively conveys the brand's value.

What sets Binggrae T’aom apart is its expansion beyond refrigerated juice to health-conscious ABC juice, organic juices that can be stored at room temperature, and fruit-flavored ice cream. The brand's slogan, 'freshly picked from nature,' encapsulates its mission to provide the genuine taste of fruit across its diverse product range.

Notably, Binggrae T’aom's eco-friendly approach extends to its packaging, with the use of strip caps to minimize waste and eco-labels that naturally dissolve upon contact with water, supporting consumer recycling efforts. This genuine commitment to eco-friendliness complements the brand's focus on taste and visuals, elevating the overall consumer experience.

The project, which commenced in October 2020 and concluded in June 2022 in Seoul, exemplifies Binggrae T’aom's dedication to delivering premium fruit juice products that align with evolving consumer preferences and environmental consciousness.

For more information, please visit Binggrae's official website.

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