FOR IMMEDIATE RELEASE

Vinicola Cherchi Unveils Innovative Wine Label Design

Vinicola Cherchi proudly presents a groundbreaking wine label design created by the talented Giovanni Murgia. Drawing inspiration from the floral element adorning the wooden pulpit of the Holy Cross Church, a symbol deeply rooted in the Sardinian territory and the company's logo, these labels embody a unique blend of tradition and innovation.

What sets these labels apart is the use of Braille technique, adding a discreet yet elegant touch to the design. The labels feature a clean, minimalistic aesthetic, reflecting the high quality of the wines they represent. Printed on a fine natural paper texture with a warm and pleasant feel, the labels incorporate gold foil for the logo and horizontal line, as well as braille embossing ink for the floral sketch.

Measuring 120mm in width and 86mm in height, these labels are printed on uncoated, matt, woodfree printing paper with a felt marked textured surface. The design process posed a creative challenge of preserving the company's values and tradition while infusing a sense of modernity and elegance into the new labels. Murgia successfully achieved this by incorporating elements of continuity with the old labels, while creating a completely new and minimalistic design.

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