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Readey: Redefining Hair Care with Innovative Design

Renowned designer Takako Yoshikawa introduces Readey, a groundbreaking hairbrush that reimagines traditional hair care practices. Inspired by the Japanese culture of TE-ATE, Readey is uniquely crafted to fit in the palm, offering a meticulous and protective approach to hair care. By incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage, setting it apart from conventional hairbrushes.

Readey's design maximizes the advantage of the palm's curve, creating a visually pleasing, unique, and organic structure. The deliberate shape of the tail-like section allows for easy handling and usability, emphasizing the overall rounded contour to promote a calming effect during hair care.

With a lithium polymer battery and USB-C compatibility, Readey boasts dimensions of W76mm x D70mm x H145mm, offering a portable and convenient hair care solution. Its gentle electric hairbrush functionality, featuring 6000 vibrations per minute and twin negative ions, provides a refreshing and revitalizing experience for both hair and scalp.

Turn it on with a single touch, place the brush in your palm, and care for your hair by caressing it with your hands. Readey's innovative technology ensures a quick and effective hair care routine, reducing static electricity and leaving your hair moisturized and tangle-free.

Readey's journey began in September 2021, culminating in its press release on August 31st, 2023, at The Ritz-Carlton Tokyo. Pre-orders for this revolutionary product have already commenced, with the general market release scheduled for November 1st, 2023.

Underlying the creation of Readey is extensive research conducted by Takako Yoshikawa, involving a study of hundreds of hairbrushes from various countries, including Japan, Hong Kong, Korea, London, New York, and Paris. The design's development was driven by a focus on design, material, painting, and function, resulting in a truly unique and innovative hair care solution.

Readey has been recognized with the prestigious Bronze A' Design Award in 2024, affirming its outstanding and creatively ingenious design that revolutionizes the hair care experience. Takako Yoshikawa's dedication to captivating the world with Japan's sense of beauty is evident in the innovative and award-winning Readey, setting a new standard in hair care.

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