FOR IMMEDIATE RELEASE

RedPeak Global Unveils Giant Group ESG Strategy and Branding

RedPeak Global, a leading design firm, has unveiled the Giant Group ESG strategy and branding, inspired by the cycling industry's commitment to sustainability. The strategy consolidates sustainability efforts into three pillars addressing climate action, circularity, and social inclusion, reflecting Giant Group's dedication to driving positive environmental and social change through sustainable mobility solutions.

Through collaborative workshops with Giant Group's stakeholders, RedPeak Global designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect forward momentum and a broad spectrum of sustainability initiatives. The resulting assets include website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging across channels.

RedPeak Global's ESG strategy visual design features vibrant gradient colors and bold circular graphic elements to effectively communicate Giant Group's sustainability vision and commitments. The ongoing effort aims to extend the strategy across Giant Group’s subsidiary companies and multiple channels, raising the bar for ESG communication within the cycling industry.

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