FOR IMMEDIATE RELEASE

DENSO DESIGN's Automatic: Redefining Automated Harvesting Technology

DENSO DESIGN, a leading innovator in robotics, introduces "Automatic," a groundbreaking harvester robot designed to address the increasing demand for food production. With a vision to revolutionize the food value chain, DENSO aims to create a sustainable society by solving agricultural challenges and minimizing food waste.

Automatic's unique design features a friendly and approachable appearance, with eyes that convey its travel direction, creating a sense of security for users. Its advanced system enables obstacle detection and safe operation, while its streamlined surface ensures cleanliness and ease of maintenance.

Utilizing cutting-edge image processing and robot hand technology, Automatic offers unparalleled versatility and cost-efficiency. Its modular configuration and emphasis on safety make it an ideal solution for large-scale horticultural facilities, contributing to labor savings and increased harvest volume.

Hideyuki Nishino, Food Value Chain Business Development Division, and the dedicated team at DENSO DESIGN have worked tirelessly to bring Automatic to life. The robot's successful demonstration at AgriD in Inabe City, Mie Prefecture, Japan, marks a significant milestone in the journey towards sustainable agriculture.

Designed to operate autonomously, Automatic utilizes cameras and sensors to identify ripe cherry tomatoes, enabling precise and efficient harvesting. Its ability to work day and night, coupled with its labor-saving features, addresses critical labor shortages and enhances overall productivity in agricultural settings.

DENSO's commitment to integrating advanced technology with agricultural processes is evident in Automatic's development. By leveraging AI technology and automated harvesting, the company aims to create a harmonious balance between human labor and machine efficiency, providing local farmers with a vibrant and sustainable workplace.

Recognized for its exceptional innovation, Automatic was honored with the prestigious Platinum A' Design Award in Robotics, Automaton, and Automation Design. This accolade underscores the robot's profound impact on societal wellbeing, setting new standards in art, science, design, and technology.

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