FOR IMMEDIATE RELEASE

Less Store Design by Hhdfun

Hhdfun, a design and research studio based in Hong Kong, unveils the Less Store, a minimalist retail space in Hangzhou, China. Inspired by the brand motto "Life is subtraction and growth is addition," the store embodies the design philosophy of "less is more" by the master architect Mies van der Rohe. The 12mx8mx3.3m store features a steel structure and a minimalist design that creates a warm atmosphere through the use of cement material.

The design of the store is based on Less's brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once. The store operates as a space for the brand's retail activities, offering a unique and serene shopping experience for visitors.

The project, realized over a period of 5 months, was a creative challenge in combining the brand philosophy with the spatial design. The Less Store was awarded Bronze in the A' Interior Space, Retail, and Exhibition Design Award in 2024, recognizing its outstanding and creatively ingenious design that embodies the philosophy of "less is more."

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