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Bionyalux: Eco-Friendly Skin Care Package

Bionyalux, a groundbreaking skin care package, is the brainchild of 33 and Branding, a creative experience marketing and visual arts company based in Beijing, China. The design team was inspired by the need to recycle bagasse, the fibrous residue from sugarcane, to reduce environmental pollution and waste of resources.

The package boasts a 30-day skin improvement care course and a 60-day food security level shelf-life, setting it apart from other skin care products. The innovative design integrates the visual signs of 30 and 60, representing the care course and shelf-life, and incorporates the three skin care steps into the visual identification.

The production of the package posed significant challenges, particularly in extracting impurities from bagasse and refining the fiber for packaging. However, through continuous innovation and experimentation, the team successfully overcame these obstacles, resulting in a sustainable and environmentally friendly product.

The Bionyalux project commenced in April 2018 and was completed in November 2018, with the product being showcased on various sales platforms. The design has garnered acclaim for its environmental concept and has resonated with consumers, enhancing the brand's reputation and goodwill.

33 and Branding, known for its unique and compelling brand services, has once again demonstrated its commitment to creativity and sustainability through the development of Bionyalux. The company's dedication to exploring innovative and engaging creative experiences has led to this award-winning design, which has been recognized with the prestigious Platinum A' Design Award in 2020.

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