FOR IMMEDIATE RELEASE

Void: Redefining Brand Experiences

Hanna Park presents Void, an integrated design platform that breathes with the times and trends, offering a space for unlimited imagination. Void's unique positioning in creative design sets it apart, providing a neutral canvas for consumers to express themselves while planning and designing brand experiences.

Void goes beyond simple design, making various brands more valuable through a minimalist approach that allows each product to stand out within the platform. The design team seeks diversity of expression through flexible design, establishing a modern and progressive design tone to express a trendy image.

Consistency in brand identity is maintained through an expanded motif, reflecting personality and utilizing a clear and vibrant color system. The platform's logotype features a clean, modern feel with minimal straight lines and harmonious curves, creating a vibrant, clear tone and manner.

The Void brand project was carried out from September 2021 to August 2022, with trademark registration and patent appearing in September 2022. The design team, including Art Director Hanna Park and several designers, overcame creative and technical challenges to develop Void's unique visual characteristics.

Void provides customers with a new platform to define essential brand elements, values, and brand identity, creating a consistent brand experience. The platform amplifies creativity and imagination, offering a space where customer and Void's space meet.

Hanna Park, based in Seoul, Republic of Korea, has received the Bronze A' Design Award in 2024 for Void, recognized for its outstanding and creatively ingenious designs that contribute to quality of life improvements.

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