FOR IMMEDIATE RELEASE

Odea: Holistic Finance App Redefining Digital Banking

Odeabank A.S introduces Odea, a groundbreaking super app designed to serve as a comprehensive financial tool for its clients, offering a holistic investment solution that sets new standards in the Turkish market. With a vision to become the leading "phygital" bank in Turkey, Odea provides users with a clear, intuitive interface to access all financial products and balances seamlessly.

Developed with an atomic approach, Odea's design is scalable and easily expandable to additional breakpoints, ensuring a seamless user experience across various devices. The project, which commenced in September 2021 in Istanbul, is scheduled for release in March 2023, marking a significant milestone in the evolution of digital banking in Turkey.

Extensive research, stakeholder interviews, and usability tests have been conducted to ensure that Odea addresses the challenges faced by both traditional and up-and-coming investors in the finance sector. By offering a bespoke approach to financial products, Odea aims to drive business growth and increase the adoption of digital channels, ultimately empowering users to make informed financial decisions.

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