FOR IMMEDIATE RELEASE

Sheletsee Cushion: Packaging for the Cushion Series

Sheletsee introduces the Cushion series, a packaging design inspired by the smooth silk satin, set to launch in March 2024 in China. The packaging features tactile and visual effects like silk satin, conveying low-key yet luxurious eastern aesthetics. The design aims to suggest that the products enable a silky smooth finish for the skin, catering specifically to eastern women. The top cover adopts aluminum anodizing technology to replicate the luster of silk satin, while the base utilizes injection molding and sandblasting process for varied textures. The outer box employs traditional fabric applique technique and a poem to further highlight Eastern aesthetics. The product dimensions are 93.6 mm x 77 mm x 23.9 mm.

This cushion series is developed for eastern women and stands out with its unique shape and high-quality materials. The packaging is designed to resemble exquisite silk satin with flowing luster, conveying Eastern poetic aesthetics. The glossy top cover with three fluid undulating lines represents the makeup effect of the products, while the rounded shape brings to mind the image of a luminous moon reflected in rippling water, showcasing the gentle beauty of women.

Unlike the square or circular designs of most cushion products on the market, this product series adopts a flat oval cocoon shape with a moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, enabling users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.

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