/ENTERPRISE/newswire -- COMO, CO, ITALY -- THURSDAY, 21 NOVEMBER 2024, 09:57 UTC+1
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CHINA -- /ENTERPRISE/newswire -- Jul 09, 2023
Arcteryx and Still Young introduce a bold, nature-inspired flagship store in Beijing's Chaoyang District, reflecting the brand's identity and dedication to outdoor experiences.
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Situated on an L shaped site, the store features a facade crafted from gray rocks embedded with glass, creating a visually stunning effect and showcasing the brand's distinctive identity. The design draws inspiration from Vancouver's cultural context and offers a unique experience for outdoor enthusiasts and brand loyalists.
The store's design captures the essence of a natural mountain, with a luminous installation of the brand's skeleton logo on the rugged surface, inviting customers into a setting that encapsulates the spirit of Vancouver's mountains and forests.
The space emphasizes a harmonious blend of an outdoor feeling and technology, spotlighting the brand's dedication to research and development while paying homage to its outdoor spirit.
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns, serving as a visual testament to the spirit of Arcteryx. The store offers an unprecedented experience, guiding consumers through diversified themed spaces, resonating with the brand's ethos.
Start time: November 2022, End time: October 2023, Location: Building S01, 19 Sanlitun Road, Chaoyang District, Beijing
The store's second floor is curated as an urban life product area, incorporating elements of rocks, trees, and wood grain into the mountainous backdrop to express the brand's DNA. The design creates distinct atmospheres in different areas through the interplay of warm and cold tones.
The design team's dedication to delivering high-standard, customized spatial solutions is reflected in the unique features of the store, catering to the desires of outdoor enthusiasts and reflecting Arcteryx's commitment to breaking through limits and reaching upwards.
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