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Anta Shanghai Headquarters Interior Design

Oatson Interior Design has unveiled its latest project, the interior design of Anta's Shanghai headquarters. The design takes inspiration from the characteristics and positioning of Anta's different brands, incorporating visual elements related to sports and the brand's international strategy. Each floor is occupied by a different brand, such as Anta, Fila, Kolon Sport, and Descente, reflecting the company's diverse portfolio.

The headquarters features a high-ceiling space with a large LED screen visible from the outside, showcasing rolling advertisements for the brands in Anta Matrix. The swirling stair railing displays the silhouettes of Shanghai, indicating the location of Anta's headquarters. The design utilizes the brand's iconic colors and design styles to create distinct spatial ambiances for each brand, reflecting their unique characteristics and vision.

The project, which commenced in May 2017 and concluded in April 2019, posed various creative and technical challenges, including the use of custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite. These materials were chosen to manifest a simple, natural design style while ensuring environmental friendliness and minimal negative impacts.

Oatson Interior Design's approach to the Anta Shanghai headquarters reflects the brand's ambitious path of internationalization, providing a comfortable working environment for employees and managers while saluting Anta's efforts in improving product style and image. The project was recently honored with the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category, recognizing its outstanding and creatively ingenious design that authenticates experience and resourcefulness.

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