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Dodoshine: Brand Design for UV Sterilization Technology

Dodoshine, a brand design by sxdesign, draws inspiration from the Chinese habit of using sunlight to kill bacteria, seamlessly integrating it with UV technology. The name "shine" embodies the sunshine lifestyle, while "do" signifies action and "more" in Chinese pronunciation. The logo combines bold sans-serif font with fashionable serif elements, positioning the brand uniquely in the market.

Designed for an appliance brand utilizing UV sterilization technology, Dodoshine not only promotes a healthy lifestyle but also adds a touch of fashion. The logo can be printed on products or marketing materials, with a minimal size specification of 34mm x 10mm, ensuring versatile application.

The project, initiated in April 2019 and completed in March 2020 in Beijing, was driven by extensive research on Chinese habits related to sunlight and bacteria. The challenge lay in accurately expressing the brand's positioning through the logo, achieving a balance between fashion and technology.

As the winner of the Bronze A' Design Award in 2021, Dodoshine exemplifies creative ingenuity, incorporating best practices in art, science, design, and technology. This recognition underscores its contribution to improving the quality of life through innovative design.

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