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Revolutionary Packaging Design for Hankol Liquor

Chen Yue's innovative packaging design for Hankol Liquor embodies a fusion of tradition and modernity. The strong and simple lines of the bottle, adorned with the logo graphics, convey a stable and introverted product temperament. The design concept, inspired by "blind taste," skillfully integrates the founder's silhouette into the negative space, reflecting the brand's people-oriented spirit. The use of Chinese calligraphy and seal in the typeface adds an oriental cultural charm to the sauce-flavor liquor.

The outer packaging box, made from environmentally friendly EPP materials, showcases the brand's commitment to sustainability. The product's unique properties and the designer's attention to detail set it apart, making it a standout in the market.

Chen Yue's design for Hankol Liquor has been recognized with the Bronze A' Design Award in 2021, a testament to its outstanding creativity and ingenious approach.

The product packaging uses environmentally friendly and degradable materials, presenting a challenge in the combination of face metal and glass bottle body during production. The design, completed in Shenzhen in June 2020, is a result of extensive research and creative problem-solving, reflecting the designer's dedication to excellence.

Chen Yue, from Shenzhen, China, is the creative force behind this revolutionary packaging design. As the recipient of the Bronze A' Design Award, Chen Yue's work continues to push the boundaries of innovation and sustainability in product design.

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