FOR IMMEDIATE RELEASE

Pakka Coffee Shop's Brand Image

Sersen(SZ)Brand consulting Co., Ltd has unveiled the vibrant brand image for Pakka Coffee Shop, drawing inspiration from American street culture and retro aesthetics. The design team incorporated graffito elements and handwritten lettering, creating a visually striking American retro style with a color scheme of blue and orange.

The brand image aims to establish an interactive communication space that resonates with young customers interested in street fashion and coffee culture. By integrating the brand name with a special color scheme, Pakka's brand image visually interprets the American street style, fostering consumer awareness and a strong brand culture.

The design's handwritten lettering and modern yet retro color contrast of blue and orange aim to bridge the gap between traditional views of elegant coffee culture and the spontaneity, freedom, and exquisite nature of Pakka's brand idea. This approach caters to the aesthetic and emotional needs of contemporary young consumers, leaving a lasting impression of the brand.

The project, initiated on February 25, 2021, was completed and put into service on June 6, 2021, in Shantou, Guangdong Province. The design team conducted extensive research to understand the evolving coffee consumption trends in China, aiming to integrate coffee into the daily lives of the masses.

Recognizing the challenges of highlighting the brand image and building emotional connections with consumers, the design team focused on creating a simple yet impactful design that ensures brand unity and recognition. The brand culture behind the logo aims to attract like-minded consumers and promote the development of local coffee culture in China.

The brand image designed for Pakka Coffee Shop embodies a young and friendly brand identity, promoting the integration of Chinese local coffee culture into the daily lives of the public. It serves as an abstract representation of an interactive communication space for like-minded users.

-END-