FOR IMMEDIATE RELEASE

Loacker Rebrand: A New Chapter in Packaging Design

Renowned designer Marco Ventrice has partnered with Loacker to unveil a new rebranding and packaging design, infusing the company's historical emblem and the iconic Mt. Sciliar. The new logo, inspired by a coat of arms, reflects the brand's deep-rooted family heritage and connection to nature. Ventrice's design journey began in 2018 and culminated in 2021, resulting in a comprehensive redefinition of over 200 products across various lines.

The rebranding effort emphasizes the quality of ingredients and recipe for each product, while the packaging architecture has been meticulously redefined. Notably, the historic claim "Che bontà" is prominently featured on every package, with a QR code on the back leading consumers to the brand's compelling story.

The design realization involved intricate processes such as rotogravure internal printing on laminated foil substrate for Classic and Quadratini, and offset printing over cardboard substrate for Classic Multipack and Premium Patisserie. The project was a collaborative effort between Marco Ventrice, Spider Adv, and the Loacker Team, with meticulous attention to detail and strategic thinking.

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