FOR IMMEDIATE RELEASE

Mythology-Inspired Packaging Design for Tai Tung

Tai Tung, renowned for its 50-year history and high-quality products, unveils "The Heaven Lost" packaging design, drawing inspiration from European mythology. The hand-drawn graphics, depicting gods searching for lost treasures, adorn the sustainable 240gsm Munken Lynx material, creating a captivating and sacred design.

The 83mm x 83mm x 102mm box, designed by YIU CHUNG CHAN, features continuous graphics on all sides, evoking an ancient architectural feel. The black and white color scheme adds to the design's allure, appealing to the cultured intellectuals who appreciate literature and art.

Designed in Hong Kong, this packaging is a collaboration with a local candle brand, catering to young adults and middle-aged individuals seeking a refreshing and stress-relieving experience. The immersive design aims to elevate the consumer's interaction with the product, reflecting Tai Tung's commitment to environmental responsibility and innovative design.

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