FOR IMMEDIATE RELEASE

Germain Robin California Brandy Redesigned by Laurent Hainaut's ForceMajeure

Germain-Robin, the first California brandy that broke free from the constraints of Cognac, has been rebranded by ForceMajeure, staying true to the founders' ethos while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished and uncompromising, ForceMajeure created a clean and straightforward look for the brand, and the new visual identity.

The logotype expresses the quiet and confident attitude of the brand, with the names of the two founders elegantly separated by a thin line, symbolizing the perfect balance between imagination and rigor in execution. The minimalist approach to the packaging of the 2 brandies follows the same philosophy, with humble white crafted paper labels noting the variant in red, and a precise description of the distillation and aging methods of the brandy.

Laurent Hainaut's ForceMajeure team, including Pierre Delebois, Executive Creative Director, Tim Devereaux, Art Director, and Steve Assandri, Production Manager, has successfully redefined the visual identity of Germain Robin California Brandy, advancing the art of fine California brandy into a new era.

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