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Revolutionizing Collagen Products with Yep

TIGER PAN has revolutionized the collagen product landscape with the award-winning design for Yep, a brand specializing in health products. The inspiration for this innovative design stems from the diverse figures of women, embodying fashion, power, flexibility, and tenacity. The new brand image reflects modern aesthetics, featuring a triangular outer box symbolizing stability and strength, complemented by a youthful and vibrant pink logo.

The design incorporates a special recyclable material, paper pulp, for the box, housing drinkable collagen in a glass bottle. The label showcases an iconic collagen printed with a special transparent foil, evoking a sense of moisture and vitality for the skin. With a focus on consumer convenience, the design ensures easy product recognition and selection, addressing the challenge of standing out in a crowded market.

Designed over a 3-month period in Shenzhen, the project involved a dedicated team, including Chief Designer Tiger Pan, Illustrator Ping Yi, Technical Support from Zhangkun Xie, Image Editing by Juanjuan Wu, and Project Management by Hua You. The design has been recognized with the prestigious Golden A' Design Award in Packaging Design, underscoring its exceptional creativity and impact.

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