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24 Solar Terms: Bringing Ancient Chinese Wisdom to Modern Technology

BAIDU MEUX introduces a new feature on the Baidu App, showcasing China's Intangible Cultural Heritage (ICH) through the 24 Solar Terms. This innovative addition aims to educate and engage users with traditional Chinese knowledge in a visually captivating way. The feature is now live, offering dynamic illustrations and a wealth of related information to over 600 million monthly active users.

The 24 Solar Terms feature provides a simple and intuitive way for users to explore the historical significance of China's solar terms. Leveraging the dynamic search result page capability of the Baidu App, the feature offers vivid and dynamic images, along with an aggregation function to quickly browse all knowledge related to the solar terms. Users can access this feature by searching for the name of the festival or relevant keywords, enabling them to delve into the rich cultural heritage of China.

Designed with a focus on social responsibility, technological progress, and the transmission of cultural aesthetics, the 24 Solar Terms feature represents a significant achievement in the integration of traditional wisdom with modern technology. By visually representing the 24 solar terms through dynamic illustrations, Baidu App users can now gain insights into China's cultural heritage while enjoying a visually engaging experience.

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