FOR IMMEDIATE RELEASE

Moneys Studio Unveils ABSOLUT LAB Experiential Store in Shanghai

Moneys Studio, a creative company based in Shanghai, has unveiled the innovative ABSOLUT LAB experiential store in Shanghai, China. The pop-up store, designed as part of the global program of Sweden vodka brand Absolut, is a testament to the brand's century-old culture and commitment to sustainability.

The ABSOLUT LAB store, renovated from an existing site, features a low-carbon and environment-friendly design, utilizing recyclable kraft paper, stainless steel, and polycarbonate sheets. The space creates a fluid shopping experience, conveying the brand's spirit of striving for excellence to Chinese consumers.

The innovative design approach, drawing inspiration from the Mobius Strip, has resulted in a modern shopping experience, featuring a distinctive style and a sense of free fusion. The space showcases a sense of lightness and fluidity, with modular elements that are reusable, transcending time and echoing the everlasting charm of the century-old brand.

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