FOR IMMEDIATE RELEASE

SuNeungDokHae: Revolutionizing Reading Comprehension

VISANG, a leading educational materials provider, introduces SuNeungDokHae, a pioneering learning brand designed to enhance reading comprehension skills for Korean students preparing for the CSAT. The brand's essential value lies in its dedication to fostering joy in the learning process, visualized through the motif of a window that encapsulates the essential stories within each book. This innovative approach aims to engage students in their studies and promote a love for learning.

SuNeungDokHae sets itself apart with a deliberate color system that caters to elementary and middle school students, utilizing infographic designs to visually and cognitively elucidate learning content. The brand's cover is adorned with illustrations that stimulate the imagination and allow students to infer learning topics in advance. The interior composition features an infographic design, enabling students to understand content visually and cognitively, thereby differentiating SuNeungDokHae from its peers.

Designed with the physical characteristics of teenage readers in mind, SuNeungDokHae is sized for easy transportation and safety, with rounded corners. The brand employs spot coloring printing and an iridescent finish based on the overall brand color system to create positive aesthetics.

The SuNeungDokHae Project was conducted in Seoul, South Korea, from June to December 2020. It prioritized vocabulary and reading comprehension as foundational study skills, aiming to aid students in efficiently learning high-level reading content. The brand's successful launch has positioned it as a valuable resource for self-directed learning of CSAT reading content.

VISANG's dedication to empowering students to enjoy self-directed study without fear is evident in the design of SuNeungDokHae. The brand's use of infographics helps students grasp learning goals at a glance, presenting familiar characters and employing warm and gentle colors to alleviate pressure during the learning process.

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