FOR IMMEDIATE RELEASE

Authenticity and Craftsmanship Captured in Daikure Brand Identity Poster

JBBC BRANDING CONSULTANCY has unveiled the Daikure Brand Identity poster, capturing the essence of Japanese craftsmanship and innovation. The poster design reflects the 60-year-old tradition of handmade craft and the commitment to detail that has kept Daikure at the forefront of the industry.

The posters express the craftsman's attitude from Japanese culture, showcasing heritage, innovation, and superb performance. The design features clear and steadfast eyes, reflecting focus and craftsmanship, while the posture of the models conveys breakthrough and boldness in the profession. The facial expressions reveal trustworthiness and dependability, embodying the old heritage.

The design concept was developed through deep interviews with employees and clients of Daikure in Japan, ensuring that the feedback from both parties was incorporated into the final product. The challenges of capturing the perfect shot with real Daikure staff and showcasing craftsmanship and welding technique were overcome, resulting in a design that truly encapsulates the brand's identity.

JBBC BRANDING CONSULTANCY, based in Taiwan, is dedicated to showcasing the unique charm of every brand through integrated branding strategy and design. The Daikure Brand Identity poster has been recognized with the prestigious Bronze A' Design Award in Advertising, Marketing, and Communication Design in 2020, honoring its outstanding creativity and contribution to quality of life improvements.

-END-