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Mingluye: Alcoholic Beverage Packaging Inspired by Mung Beans

Wen Liu's Mingluye, a "Minglu Flavor" baijiu by Anhui Mingguang Liquor Industry Co., Ltd., draws inspiration from mung beans, a traditional Chinese medicinal material known for its Heat-clearing and Detoxifying effects. The bionic design method is used to highlight the natural ecological beauty of the bottle, with the white vertical bars symbolizing new life.

Mingluye stands out as a baijiu produced using ancient craftsmanship from the Southern Song Dynasty, with mung beans as the main raw material, setting it apart from traditional baijiu products.

The bottle cap features a natural earth-textured plastic cap, while the embossed texture of the bottle body showcases delicate mung bean leaves, stems, and fruit patterns. The unique visual symbol of the product is the crystal-clear glue card, and the box material is special paper with bronzing and embossing.

Measuring 130mm*100mm*280mm, Mingluye represents a departure from traditional Chinese baijiu packaging, reflecting the current trend of environmental protection and recycling. The design simplifies packaging materials and processes, emphasizing the quality of the product itself over extravagant packaging.

The project commenced in Shenzhen, China, in September 2019 and was completed in January 2020. The design process involved careful observation and study of mung beans to present their shape and color in the most direct and understandable way.

Wen Liu's Mingluye has been recognized with the Bronze A' Design Award in 2021, acknowledging its outstanding and creatively ingenious design that incorporates best practices in art, science, design, and technology, contributing to quality of life improvements.

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