FOR IMMEDIATE RELEASE

Debes Intervenir: Comic Style Poster Campaign

EDUARDO WALLES and the tApp team have created "Debes Intervenir," a workplace safety campaign using a comic-style poster. The campaign aims to engage and empathize with workplace collaborators through colorful and exciting comic visuals. The campaign represents the correct and incorrect use of tools and facilities, emphasizing the critical moments when things could go wrong. The team used Animate for loose, organic strokes and vectorized graphics, and Photoshop for composition and color adjustments.

The 900mm x 600mm poster serves as a visual guide for plant workers, promoting a friendly and peaceful bond while raising awareness and reducing workplace incidents. The campaign won the Iron A' Design Award in 2020, recognizing its practical and innovative approach to workplace safety communication.

For more information, visit EDUARDO WALLES' work as Art and Multimedia Director at tApp, an internal communication agency based in Mexico City.

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