FOR IMMEDIATE RELEASE

Deep Memory: Sales Center by HOLF CHEN

Deep Memory, a project by HOLF CHEN, draws inspiration from the urban texture of Dalian, blending contemporary spatial language with the city's fusion of Eastern and Western architectural styles. This 980 sqm Sales Center reflects the fusion of old and new, East and West, in a captivating space that captures the essence of local culture.

The project features a unique blend of materials including marble, wood veneer, stiffened fabric, and brushed materials, creating a dialogue between roughness and delicacy. The design showcases an aesthetic magnetic field space, harmonizing organic and minimalist elements.

From January 2021 to June 2021, the design team overcame the challenge of controlling the overall spatial scale, experimenting with interior space models and building a partial sample room on-site to achieve the best spatial effects. Deep Memory was awarded the Bronze A' Design Award in 2022, recognizing its outstanding and creatively ingenious design.

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