FOR IMMEDIATE RELEASE

Doritos W and Y Limited Time Offer Packaging

PepsiCo Design & Innovation proudly presents the Doritos W&Y limited time offer packaging, a vibrant tribute to the final tour of reggaeton duo Wisin & Yandel. The design features the iconic red, white, and blue colors of the Puerto Rican flag, a stylized black and white photograph of the duo, and the bold Doritos logo, capturing the energetic essence of their music.

Marking a historic moment in the performers' career, the Visual Identity System (VIS) and Limited Time Offer (LTO) packaging were created to honor Wisin & Yandel's two-decade journey and their farewell tour. The design reflects PepsiCo's commitment to leaving a unique mark at major cultural events, celebrating the duo's legacy with a distinctive and nostalgic touch.

PepsiCo Design & Innovation, based in New York, USA, is proud to announce that the Doritos W and Y limited time offer packaging has been awarded the Iron A' Design Award in the Limited Edition and Custom Design category in 2023. This prestigious accolade recognizes the packaging's well-designed, practical, and innovative nature, meeting professional and industrial requirements while contributing to a better world.

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