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Shougang Soreal XR Park: A Groundbreaking Fusion of Industrial History and Digital Innovation in Beijing

Skylimit Entertainment Group has achieved international recognition with its Shougang Soreal XR Park, recently awarded Silver in the 2025 A' Interior Space, Retail and Exhibition Design Award. Located in Beijing's iconic Shougang industrial heritage site, the park stands as a testament to the seamless integration of historical preservation and future-forward technology. The project began in 2023, with the design team drawing inspiration from the site's industrial past and the limitless possibilities of the digital economy, resulting in a unique environment where culture and technology converge.

The park's design preserves the original architectural forms-a six-story columnar main building and a three-story cuboid side building-while introducing innovative structural transformations and materials. Visitors are immersed in a sci-fi universe through flexible pathways, thematic zoning, and a blend of metallic finishes and artistic paints. Advanced technologies, including depth camera-based human action recognition, eye movement tracking, leap motion, and real-time somatosensory interaction, are seamlessly integrated. The use of 5G and Bluetooth AOA enables precise navigation and positioning via a dedicated mobile app, ensuring a highly interactive and personalized experience.

Shougang Soreal XR Park distinguishes itself with its ability to analyze user preferences and emotional states using AI algorithms, generating multiple storylines and allowing guests to shape their own journeys. The park's realization required overcoming significant challenges in design orientation, structural transformation, and the integration of advanced technologies. Through collaboration with manufacturers and structural specialists, the team delivered a space that not only honors Chinese cultural heritage but also sets a new standard for immersive, tech-driven environments. This achievement marks a significant milestone in the evolution of digital cultural tourism and showcases China's leadership in merging tradition with innovation.

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