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"Hug Me" Chair: A Symbolic, Ergonomic Tribute to Three Decades of Steel-land Excellence

Steel-land's thirtieth anniversary is commemorated with the debut of the "Hug Me" chair, a creation by renowned designer Zipeng Zhou. Drawing inspiration from the warmth of an embrace, the chair's naturally extending arms symbolize both affection and the company's gratitude for three decades of customer support. Its robust, thick base not only highlights the product's quality and heritage but also represents Steel-land's steadfast presence in China's high-end home furnishing industry.

The "Hug Me" chair is meticulously crafted with ergonomics in mind, featuring a 105-degree reclining backrest that conforms to the body's curves for comprehensive relaxation. The chair is available in a variety of materials and colors, including advanced 3D polyester fiber and lambswool, each offering unique tactile experiences and exceptional durability. The integrated molding structure, built-in metal framework, and slow-rebound molded foam ensure stability, comfort, and eco-friendliness, while lotus leaf bionic technology makes the fabric water and stain-resistant for easy maintenance.

Beyond its technical excellence, the "Hug Me" chair stands as a tangible expression of Steel-land's appreciation for its loyal customers and its commitment to enhancing living quality through high-quality, innovative furniture. The design's open and inclusive spirit reflects the brand's readiness to embrace change and continue its journey with humility and ambition. Winning the Golden A' Furniture Design Award in 2025, the "Hug Me" chair is celebrated as a trendsetting creation that advances the boundaries of art, science, and design in the furniture industry.

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