FOR IMMEDIATE RELEASE

Easeye's Award-Winning Brand and Packaging Redesign Revolutionizes Children's Eye Nutrition Market

BYHEALTH Co., Ltd. has achieved international recognition with its Easeye brand, securing the Silver A' Packaging Design Award in 2025. The project, initiated in November 2023 and launched in April 2024, reimagines eye nutrition packaging for children by blending engaging visual elements with advanced usability features. The new design replaces traditional pharmaceutical aesthetics with a friendly, approachable look, featuring a logo where the letter "e" transforms into a smart, expressive eye and adorable animal illustrations that resonate with young consumers.

The Easeye packaging stands out for its unique approach to reducing children's resistance to supplements. By integrating cute animal patterns and a vibrant green bottle, the design breaks away from the conventional "medicine" look, alleviating psychological barriers and making the product more appealing and trustworthy. The animals' shining eyes not only attract attention but also communicate the product's benefits, while a professional layout reassures parents of its quality and safety.

Technologically, the packaging employs a three-color injection-molded bottle cap for superior sealing, a 13mm pull ring tested for durability and ease of use, and a crescent-shaped canopy that fits the thumb for one-handed opening. The cap's smart connection to the bottle ensures it won't be misplaced, enhancing convenience for families. This thoughtful combination of design and functionality has helped Easeye quickly gain traction on major e-commerce platforms in China, strengthening its connection with younger audiences and supporting sustainable industry growth.

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